We ask branding expert Todd Maute to share his insights on the rise of private labels, 2021 and the year ahead.
Todd Maute has worked in the private label business for close to 30 years helping retailers define brand and design strategies across multiple channels. Maute is a partner at the New York-based brand strategy and design agency CBX, whose clients include top CPG companies: General Mills, Snapple, Hershey, Hormel, J.M. Smucker Co, Mott’s and Mondelez. In case that doesn’t solidify his expertise, he's also advised Giant Eagle, Wal-Mart, Kroger, IGA, BJ’s and LIDL how to use packaging to win at retail.
Prior to joining CBX, Maute was vice president of marketing for Daymon Worldwide and ran their global design firm’s offices throughout the U.S., Japan, Hong Kong, and Latin America. Daymon was the world’s largest own-brand sales and marketing company, working with hundreds of retailers across 40 countries.