These six topics are drastically affecting the flexible packaging landscape.
As we covered in our annual Executive Forecast for 2022, the pandemic may not be at the forefront of everyone’s minds directly, but its ripple effects are still spreading outward. Those ripples are impacting the current state of the industry. This year, we’re sharing which six areas we see having the greatest impact on flexible packaging. While we’re breaking these out into categories, many of them are so intertwined that they influence each other and it’s hard to separate them. That said, e-commerce, supply chain, employment/staffing, mergers and acquisitions, food packaging, and sustainability are what we’ll be focusing on. Much has already been written on each one of these, so we’re breaking out key points within each segment.
E-commerce leads us off since it seems to have the greatest downhill impact on the other categories. In one of our recent articles on the subject, L.E.K. Consulting notes that 56% of brand owners have “increased their spending on e-commerce packaging relative to regular formats.”