Minute Maid, the world’s largest juice brand, has unveiled a unified brand strategy, visual identity and campaign as part of a new, overarching global identity rolling out in 2023.

The juice brand, owned by The Coca-Cola Company, goes by different names across more than 100 global markets, such as Minute Maid in the U.S., Cappy in Europe and Africa, and del Valle in Latin America. In 2023, for the first time in its 77-year history, the brand will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™. Minute Maid, by any name, will present a consistent experience across the globe.