Premium vodka launches with boldness
September 7, 2011
Lucky Dog launch coordinates a number of suppliers through one source.
Lucky Dog Vodka, Inc., of Nantucket, MA, a new company in the spirits marketplace, is launching Lucky Dog Vodka with the tag line, “Born in Nantucket and raised in the Rocky Mountains.”
To create a greater impact for its all important packaging design, Lucky Dog called upon Saxco Intl., Inc ., for its experience, expertise and global resources in the wine and spirits industry.
According to Jimmy Owens, new product representative for Saxco, “Our role was to help create a distinctive new package which featured a totally engaging eye appeal with a bold shelf presence. We were able to accomplish this by bringing together a cordon of reliable resources, while simultaneously creating a realistic time line and meeting budget parameters.”.
To get the packaging project underway, Saxco sourced and supplied a super flint 750-mL bottle with rounded shoulders, medium neck and thick flat bottom from Piramal Glass, one of its many vendors in its global resource network. It then identified Innovative Labeling Solutions to create the attractive front and back blue and red pressure sensitive labels for the bottles.
Signature Label, another time-tested Saxco vendor, was brought into the mix to apply the labels and to repackage the 12-pack shipping cartons into six-packs. International Paper produced the white shipping cases imprinted with decorative red and blue graphics, as well as the six bottle corrugated separations.
The bottle was finished off with a synthetic cork from Gultig, an overseas Saxco supplier in Germany. The cork was over-fitted with a perforated dark blue polyvinyl chloride sleeve embossed with a red dog paw on top and a screened dark blue paw on the side with red LDV lettering imprinted underneath. Saxco called upon Maverick for that portion of the project.
According to Greg Nichols, president and founder of Lucky Dog Vodka, “Lucky Dog Vodka is a premium vodka distilled from Idaho winter wheat and blended with water from a Rocky Mountains aquifer.”
The spirit is to be launched on Nantucket followed by introductions in major East Coast markets.