Rainforest Beverages uses cans that give each flavor a
signature color.
There
continues to be a strong market for natural, healthy and convenient beverages.
To meet this growing demand, Rainforest Beverages has launched two new flavors
of soft drinks in a redesigned package.
All
Rainforest Beverages are sold in 12-ounceRexamSLEEK®
cans with labels that have been redesigned to give each flavor its own
signature color, and prominently feature the brand's signature rainforest frog
as well its tagline of "The 'Anti' Soft Drink."
"We
are pleased to expand our offerings to provide consumers with a variety of
carbonated beverages that are healthy and taste great," says Tom Bushkie,
president, Rainforest Beverages. "And our redesigned packaging helps us
communicate our deep connection to the rainforest and our commitment to
delivering completely unique, all-natural soft drinks. Rexam has been an
excellent partner in this journey and we look forward to their continued
support in building our brand and our business."
The
company chose Rexam Sleek cans because they deliver brand differentiation and
help the beverage stand out on retail shelves. In addition, the company wanted
to demonstrate its commitment to sustainability by utilizing the most recycled
beverage package in the world.
Rainforest
Citrus and Tropifruit are available now at Whole Foods and other natural foods
retail locations in North Carolina, South Carolina, Georgia, Alabama and
Tennessee. Rainforest Cola will re-launch later this year.
Rainforest
Beverages has become the official beverage partner of RainTrust – an
organization committed to preserving the Amazon region while building a
sustainable rainforest economy. Through this partnership, with every 12 –ounce Rainforest
Beverage purchase, consumers will preserve one square foot of rainforest.