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Culinary
Twist uses OpinionLab’s QR technology to gather customer insight.
Culinary Twist,
a producer of
all-natural marinades, sauces, and dips, is utilizing Opinion
Lab’s,
mobile feedback tools. By connecting to their mobilized site
that’s accessible via quick response (QR) codes codes on product labels, Culinary
Twist’s customers use smartphones as a direct channel into the company so they
can share their opinions about the flavors or ideas on new recipes. Culinary
Twist customers can also type in the company’s URL address into the Internet
browser on their mobile devices and locate the OpinionLab [+] feedback symbol
that allows them to leave comments or questions.
Culinary Twist’s products are available in specialty food
stores throughout the western United States,
at Whole Foods Markets in Northern California, throughout Michigan, and in 300 World Market stores
nationwide.
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