Culinary Twist uses OpinionLab’s QR technology to gather customer insight.

Culinary Twist, a producer of all-natural marinades, sauces, and dips, is utilizing  Opinion Lab’s, mobile feedback tools. By connecting to their mobilized site that’s accessible via quick response (QR) codes codes on product labels, Culinary Twist’s customers use smartphones as a direct channel into the company so they can share their opinions about the flavors or ideas on new recipes. Culinary Twist customers can also type in the company’s URL address into the Internet browser on their mobile devices and locate the OpinionLab [+] feedback symbol that allows them to leave comments or questions.

Culinary Twist’s products are available in specialty food stores throughout the western United States, at Whole Foods Markets in Northern California, throughout Michigan, and in 300 World Market stores nationwide.