A New Day Dawns for DayGlo ColorsDayGlo Color Corp. plans to gain a more vivid presence with its packaging customers by launching a new brand action team that plans to bring specialty color into the early development discussion.
It has created a new branding group, featuring a cross-section of DayGlo professionals from different departments, that will offer a stronger and more direct presence with package designers, brand managers and converters during all stages from package iteration to production.
It will introduce, at the upcoming Pack Expo show in Chicago, new colors for food and beverage applications: GloPrill fluorescent and Gem-Tone conventional colors. DayGlo claims GloPrill to be the first and only fluorescent pigments that are FDA compliant for direct food contact.
It also has revamped its Web site, www.DayGlo.com, to offer an interactive design center to engage package designers. The site features multiple iterations of its color palette, showcasing such options as fluorescents or phosphorescent, glow-in-the-dark effects. The site includes the manipulation of colors against a three-dimensional object and allows manual rotation and views against either a white or black background.
The new campaign centers on DayGlo’s message, “Color, Only Better.” The goal is to make the crafting of specialty colors and effects a key factor in package development, while building awareness of how color affects package shelf appeal and differentiation, Kevin Sonby, DayGlo VP of marketing, said in an interview at DayGlo headquarters.
“This is more than just introducing such areas as fluorescent and pearlescent colors to packaging,” Sonby says. “This is a way to refresh the brand through the use of color choices.”
In a tour of DayGlo’s color lab this summer, the company showed off its chemical analysis tools that have allowed it to extensively test fluorescent and other specialty additives for use in packaging.
The lab has the ability to test outside samples from customers for use in specific packages and applications, a role that its brand action team will help facilitate.
In general, the company believes that next-generation packaging can be improved by an expansion of color choices that help advertise the brand, Sonby said. Those include Gem-Tone, FDA-approved polymeric colorants for clarified polypropylene that can be combined to create a broad spectrum of choices.
Report Helps With Recycled Plastic UseThe Sustainable Packaging Coalition has issued a report offering guidelines to converters and end users on how to boost recycled content in plastic packaging.
The report, “Guidelines for Post Consumer Recycled Content in Plastic Packaging,” gives what the Coalition calls “aggressive, yet realistic expectations” for the use of recycled plastic in different markets, including beverages, dairy and snacks. It includes technical information for overcoming the challenges in using recycled content, including performance requirements; regulatory, technical and aesthetic considerations, and market availability challenges. It also names major obstacles, including lack of recycling infrastructure, regulations governing food-contact materials, price volatility and processing issues.
The report is free to Sustainable Packaging Coalition members and costs $75 for non-members. For more information, access www.sustainablepackaging.org or call 434-817-1424.
New Gobain Brand; O-I Buys in BrazilSaint-Gobain unveiled a new brand: Verallia. The French glass giant, one of the four biggest suppliers of glass packaging, is rebranding its bottle and jar business. This new brand was established to raise the profile of the Saint-Gobain glass packaging business with its markets, customers, manufacturing network, and regional economies.
“The Verallia brand was also created to reflect our values and our unique business model that is built upon the combination of strength and proximity: the strength of a worldwide manufacturing and sales network, and the proximity that we cultivate every day with our customers and business partners,” said Jérôme Fessard, CEO of the packaging sector.
In 2009, Saint-Gobain Packaging had sales of $4.6 billion and manufactured 25 billion bottles and jars. The Packaging Sector of Saint-Gobain includes 60 industrial sites in 12 countries, six technical centers, 15,000 employees, and offers design and glass decoration services.
The acquisition includes three plants and will boost O-I’s capacity in Brazil by about 50%. The $603 million cash deal closed Sept. 1.
Materials Suppliers Hike ProfitabilityFigured on a per-employee basis, packaging materials suppliers have increased their sales and profitability from 2006 to 2009, according to a report from BMO Capital Markets Packaging Group.
BMO analyzed the financial statements of 29 publicly traded packaging supplier companies. Of those, only 10 have increased headcount, while 18 have increased sales and earnings.
Rigid packaging companies did the best in terms of sales per employee, with an average (mean) of $325,000. Flexible packaging companies had the lowest, with an average of $257,000 sales per employee. The packaging industry as a whole increased earnings before interest, taxes, depreciation and amortization (EBITDA) by 17%, with rigid packaging increasing by 33%.
Supplier BriefsNick Wilson, president ofMorrison Container Handling Solutions, has been named to the advisory council of the Purdue Technology Center of Northwest Indiana.
Protective Packaging Solutions, a supplier of shipping and protective packaging based in Cincinnati, has acquiredAlpha Packaging. The acquisition establishes Protective Packaging Solutions as one of the region’s largest converters of protective packaging products.
Chemsultants Int’l, a developer and contract manufacturer of specialty polymers, has hiredBrian Koskias logistics manager for the product and process development business unit.
SATO America, a supplier of bar code printing, labeling, and EPC/RFID equipment, has appointedChris Williamssouthern regional sales manager.
David Scheffrahnhas been promoted to business development director for consumer products atMotoman Robotics, a div. of Yaskawa America.
John Neumeisterhas joinedRexam Beverage Can North Americaas vice president of commercial development. Neumeister has had a 22-year career in the can-making industry, most recently as vice president of sales for Ball Corp.
Viking Packaging TechnologiesandMasek Packaging Machinery, which formed a partnership in 2006, are now doing business as Viking Masek Global Packaging Technologies. The companies provide vertical baggers, stick pack fillers and other packaging machinery.
Hytrol Conveyor Co.has hiredMitch Johnsonas director of systems development. He has 27 years of engineering and sales experience in the conveyor industry.
Australian packaging and recycling giantVisy has formed a partnership with machinery supplierOystar Jones (formerly R. A. Jones). Visy will provide beverage-grade paperboard for Oystar machinery in the Australasian market.
Buckhorn, a supplier of reusable plastic packaging and material handling systems, has namedRob Tieman director of sales and marketing.
Christina Mödingerhas been named head of the new head of global marketing forBosch Packaging Technology.