Unilever reduces color palette
October 23, 2008
To cut costs, Unilever is reducing its color palette, used for printing the packaging for more than 200 products, from 100 colors to six. Rainbow, the new color system, was developed by packaging design firm LFH, and has already been used to reduce packaging printing costs for Unilever’s spreads and cooking products. According to Unilever, the system is eco-friendly because it reduces printing process waste.