Recent research from Perception Research Services (PRS; www.prsresearch.com), a shopper and packaging research company, shows that shoppers are combining the digital and non-digital worlds when it comes to making product purchases, rather than exclusively utilizing one or the other vehicle.
PRS’ research reveals that ownership of smartphones now outpaces that of traditional mobile phones. More than half (54%) of the shoppers surveyed own a smartphone (versus 45% for traditional) and a majority (76%) use them while shopping.