Belgian-style brewery develops Iron Throne, a blonde ale, crafted in the spirit of the hit TV series
Brewery Ommegang and HBO are partnering on a series of beers inspired by the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut on Mar. 31, Iron Throne, a blonde ale, is the inaugural beer in the series and the result of a creative collaboration between brewmaster Phil Leinhart and HBO.
Unlike previous efforts by brewers which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing unique beers that are named and crafted to directly tie into themes and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.