Glass Packaging Institute recognizes Frïs bottle for innovation, design & shelf appeal
The Brand Union (www.thebrandunion.com), the WPP-owned brand strategy and design consultancy, continues to bolster its standing as a creative branding force, scoring its latest prestigious industry recognition. The branding expert’s recent dramatic redesign of The Absolut Company’s Frïs vodka bottle has earned the brand a 2012 Clear Choice Award from the Glass Packaging Institute (GPI). The bottle design, which resembles a large shard of ice (inspired by Frïs’ Nordic roots), was awarded first place in the distilled spirits category for innovative glass packaging and shelf impact.
“For this project, our goal was to craft visually stunning packaging that counterbalances the average, clear vodka bottle – resulting in a smoky gray, chiseled exterior that is both elegant and sleek,” says Richard Bates, chief creative officer of The Brand Union. “The design is crisp, refined and innovative – reflective of our approach to product design, which embraces the visually impactful and imaginative.”