Consumers rank ease of package use over sustainability
Of more than 500 consumers who took part in a study conducted on behalf of packaging solutions specialist Payne (www.payne-worldwide.com), 85% said they had experienced some frustration with packs. Of those, 49% cited food packaging as the cause of this frustration.
“Understanding consumer attitudes and priorities is fundamental in enabling packaging manufacturers to work successfully with brand owners in the development of effective pack solutions,” says Martin Dallas, Payne’s managing director.
A theme that continued throughout the study was frustration in opening. Even when unprompted, difficulties with opening generated the strongest response with “difficult to open, tear or rip easily” being highlighted as the major frustration by 32% of respondents. In response to a prompted list of frustrations this increased even further as 81% cited difficult to open or having to use a tool as a top frustration.