Packaging trends in pet food reflect competitive market
PMMI’s (www.pmmi.org) “Pet Food Market Assessment 2013” describes a competitive market, where brands are striving to set themselves apart. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.
By and large, however, pet food is generally in traditional formats — 60% in multi-walled bags, for example. The report describes three package design considerations that are receiving the bulk of manufacturers’ attention: shape, closures and convenience.