Dairy has been a long-time favorite in families; the gallon of milk, wedge of cheese and cups of yogurt are in most consumer homes in North America. But this segment is proving that it offers more than just the staples. Innovative packages, convenient options and new trends are emerging throughout the dairy kingdom.
According to SymphonyIRI, milk, natural cheese and yogurt rule the dairy kingdom and make up 47% of absolute dollar sales and 56% of sale gains. Milk is the king with annual sales of $11.6 billion. Milk’s nearly universal appeal drives 91.2% of households to purchase it an average of 23.4 times a year.