NestléWaters North America’s premium still water brand resource® 100% Natural Spring Wateris expanding nationally and is available to retailers across the U.S. as of January 2013. Following the success of the 2012 launch in Southern California, Nestlé made the decision to capitalize on consumer interest in the product and expand to national distribution in 2013. resourceis a 100 percent natural spring water sourced only from carefully selected natural springs that have naturally occurring electrolytes for a crisp, clean taste and is packaged in a bottle made with 50 percent recycled plastic.
While the product has already begun rolling out to retailers, the brand is ramping up for a national marketing launch in mid-2013. resource will kick off with a high-profile launch event and then continue to be supported through a comprehensive, multi-faceted marketing campaign including print and digital advertising, brand partnerships, social media efforts, and in-market account-specific activations.