Case study: Pickle jars turn to pressure-sensitive labels for a premium look
With a family recipe more than 75 years old, Texas-based Best Maid Products Inc. has grown from a single-kitchen operation to a beloved brand known throughout the southwest region of the United States. What started as a sandwich condiment–using pickle relish—sold out of the Dalton family’s grocery store has grown into a multi-building operation housing manufacturing, processing, warehousing, shipping, distribution and offices. As the company continues to grow, so too does the need to reflect the evolution of the brand, while still maintaining its heritage.
As the competitive consumables market pushes brands to stand out at shelf, maintaining the visual integrity of recognized products while delivering an effective package becomes key to success.