Brand firm partners with organic bottled tea company
Beardwood&Co. and Honest Tea collaborate on new Honest Fizz Packaging
New York-based brand and innovation firm Beardwood&Co. (www.beardwood.com) has partnered with Honest Tea®, the nation’s top-selling organic bottled tea company, to co-design the aluminum can graphics and outer packaging for Honest Fizz. HONEST® Fizz is a new, naturally sweetened zero calorie soda line sold in slim 12-ounce cans and 6-packs in four flavors: Lemon Limey, Orange Pop, Professor Fizz, and organic Root Beer.
“Our design strategy is consistent with the HONEST brand: refreshingly straightforward and simple, along with a serving of fun,” says Julia Beardwood, founder, Beardwood&Co. “Since this is Honest Tea’s first foray into soda, we played up the bubbles on the can and color-coded them to communicate effervescence and flavor.”