Buying beverage multipacks allow customers to buy more of with they love with a slight price break and the convenience of multiple servings. Customer convenience plays a role in multipack design and functionality, but package integrity and protection, along with sustainability in the materials that make up these products are also considerations.
To offer protection for multipacks of aseptic screw-cap cartons, MeadWestvaco Corporation (MWV), has launched the Cluster-Pak®. The last 100 feet of a product’s journey, from delivery truck to store shelf, can be brutal on all packaging, but even more so for aseptic multipacks with screw-caps. When handled roughly, these packages may be dented and can leak.