World Packaging Organization (WPO, www.worldpackaging.org) announced that the entries for WorldStar Packaging Awards 2014 are open and will close on September 27, 2013. Considered the most important global packaging award, the WorldStar is based on the judges’ consensus that a pack is superior in its own right and better in its class, in execution, or innovation by comparison. The judges consider the following criteria: protection and preservation of contents; ease of handling, filling, opening and closing; adequacy of information; sales appeal; graphic design; quality of production; economy of material and cost reduction; environment; ingenuity of construction; and adaption to local conditions (production, materials, market etc).
Winners of a Worldstar are also eligible to participate in three special categories: Sustainable Packaging Award, Marketing Award and President´s Award. According to Thomas Schneider, President of WPO, the award “illustrates the continuous advancement of the state of packaging and creates a continuously evolving standard of international packaging excellence from which others may learn.”