U.S. consumption of bottled water shows continued growth
Consumption increases 6.2% in 2012; Sales up 6.7%.
The International Bottled Water Association (IBWA, www.bottledwater.org), in conjunction with Beverage Marketing Corporation (BMC, www.beveragemarketing.com) has released 2012 bottled water statistics, compiled by BMC, a research, consulting, and financial services firm dedicated to the global beverage industry. The new BMC data show that the overall consumption of bottled water increased by 6.2% and bottled water sales were up 6.7%.
In 2012, total U.S. bottled water consumption increased to 9.67 billion gallons, up from 9.1 billion gallons in 2011. In fact, 2012’s consumption growth was the strongest it has been in five years. In addition, per-capita consumption is up 5.3% in 2012, with every person in America drinking an average of 30.8 gallons of bottled water last year. Bottled water increased in absolute volume more than any other beverage category in the U.S.