Iconic maple syrup brand gets edge from metal packaging
Partnership with Crown helps boost Dominion & Grimm’s Business
For Canadians, the food can is an iconic packaging format and is synonymous with their favorite maple syrup. In the same way, Dominion & Grimm (Quebec), a prominent syrup producer, and CROWN Food Packaging North America, a business unit of Crown Holdings, Inc. (www.crowncork.com), have worked together for more than 50 years to bring this Canadian staple to market. Dominion & Grimm has been committed to packaging its syrup in cans from the outset, and its long-standing partnership with Crown has been crucial to the company’s business success, positively impacting both sales and its brand identity, to build an enduring market presence.
In Canada, consumers recognize the syrup can immediately and, embodied in its classic design, the package has changed little in appearance, reinforcing the connection made between that packaging and the syrup itself. To such an extent, in fact, that to a Quebecer, taking maple syrup from a can is simply how it’s done, and alternative packaging formats fail to perform as strongly in the market.