Retailer pledges new target to halve packaging by 2016 compared to 2005
Waitrose announces a target to cut its packaging in half by 2016. The retailer has announced three major changes to its product ranges that will help achieve this target, together saving nearly 100 metric tons of packaging each year.
The Menu from Waitrose range of prepared meals has been relaunched with a full redesign and packaging update for all of the 49 products within the range. The width of the sleeves on the outside of the products has been decreased, resulting in a reduction of 33 metric tons of packaging per year - equivalent to a 20% overall weight saving.