SeaPak frozen seafood, the #1 brand of specialty shrimp in the US, asked Smith Design (www.smithdesign.com) to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.
“Our efforts focused on building strong emotional and appetite appeal,” says Jenna Smith, a Partner at Smith Design. “While the line sits in the freezer case, the warmth evoked when enjoying a delicious seafood meal, is key to the communication.”