Smart Balance & Earth Balance spreads switch to square packaging over round and saving 50% in space
When it comes to its spreads business, Boulder Brands thinks four corners are better than none. The maker of Smart Balance® heart healthier foods and Earth Balance® plant-based foods is rolling out an innovative square package for Smart Balance buttery spreads and Earth Balance natural and organic buttery spreads in a move that will revolutionize the way products are displayed in the dairy case and stored in the warehouse.
The conversion from round to square space-saving tubs – a first in the industry –solves one of the biggest issues grocers face with dairy products today: freeing up refrigerated shelf and warehouse space. With this move, Boulder Brands expects shelf efficiency to increase by 50% and warehouse efficiency to increase by up to 60%.