New variants of soft drink experience pop up with bold brand design
Blue Marlin continues ZEO brand guardianship to design 3 new variants
ZEO, an innovative soft drink experience from Freedrinks Ltd, is expanding its offering with three enticing new variants, aptly called Burst, Crush, and Zest. Global branding and design agency Blue Marlin has created packaging for the new range which will be available from May in bars as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.
Blue Marlin (www.bluemarlinbd.com) was the creative agency behind the first incarnation of ZEO, which launched last summer to great acclaim across the UK. Upon that success, this new range was developed to appeal to a wider audience. Championing the use of natural ingredients, these new formulations have a fruity, clean, crisp and refreshing taste whilst retaining ZEO’s original tingling taste sensations.