Campbell Soup Company announces it has entered into an agreement to acquire Plum Organics, a leading provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children. The company is based in Emeryville, CA. “Plum” is the No. 2 brand of organic baby food in the U.S. and is currently the No. 4 baby food brand overall.
Baby food is an approximately $2 billion category in the United States. From 2010 to 2012, the premium and organic segments grew at an average annual rate of 43%.