The Can Manufacturers Institute launches new interactive resource sustainability
The Can Manufacturers Institute (CMI, www.cancentral.com) announces the launch of Cans: The Sustainable & Smart Solution, a new website that promotes the benefits of metal cans as the best packaging choice for food and beverages. The interactive microsite, which includes insightful data and videos, focuses on cans’ sustainability and the compelling reasons for choosing cans.
“Cans: The Sustainable & Smart Solution will serve as a comprehensive resource for packaging professionals, brand owners, retailers and consumers to learn about the can's premier environmental profile," says Megan Daum, CMI’s vice president of sustainability. “U.S. consumers are taking sustainable packaging into account when making their purchasing decisions. This microsite will provide accurate and easy-to-understand information about the can's great sustainability story.”