Bud Light Platinum – the No. 1 new beer of 2012 – is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle.
“We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum bottle because of our confidence in the beer,” says Rob McCarthy, vice president of Bud Light. “Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same to for the perception of aluminum bottles.”