Packaging solutions specialist Payne (www.payne-worldwide.com) is launching a Facebook campaign (www.facebook.com/PackagingResolved) to find out what people think about reclosable packs. Research has suggested that a third of consumers would pay more for the convenience of being able to reseal certain types of packs and Payne is keen to understand some of the driving forces behind purchasing decisions.
“As packaging professionals, we recognize the benefits of reclosability in terms of portion control, product protection and reduced waste,” says Payne managing director Martin Dallas. “However, consumers can sometimes surprise us with the reasons for the choices they make and we want to get to the heart of what they consider to be good packaging and why.