Recent reports note that Amazon.com is about to expand its online grocery business in a big way. The news is further fuel for the fire that has brick-and-mortar retailers scrambling to adapt and find their footing in the quickly expanding virtual marketplace.
After five years of experimenting with AmazonFresh in Seattle, the world’s largest online retailer will begin home deliveries of meat, dairy, fruit, vegetables and other fresh and frozen foods in Los Angeles and San Francisco later this year, according to widely published reports, with plans to move into 40 other urban areas by 2014.