Crown and Molson Coors debut can with new vented end in Canada
Innovative beverage end available exclusively in the Canadian market
CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (www.crowncork.com), is literally introducing a new twist on metal packaging. Crown is rolling out its new Vented End beverage cans for two of Canada’s top selling brands: Coors Light and Molson Canadian. The product of an exclusive partnership between Crown and Molson Coors Canada, it features a vented end to allow for a smoother pour, enhanced experience and a unique opening feature.
The Vented End features a dual aperture opening, meaning it has two holes rather than the one hole found on traditional can ends. The end’s unique design includes a distinctive red tab and a button-shape depression mark to the right of the main opening. To use, consumers simply open the can as usual, turn the red tab so that it is aligned over the button, and then press down to activate the second opening. No extra tools are required to open the end. The vented end not only enhances the appeal of the package but also helps build brand identity by more closely connecting consumers with their beverage.