Beverage brand wedges into new single-serve packaging for kids
Vita Coco Kids debuts with branding, packaging, point-of-sale, website and promotional materials created by Moxie TM
The children’s beverage aisle is saturated with artificial, sugary drinks packaged to sell with bright colors and clumsy graphics. Vita Coco, the best-selling coconut water brand in the U.S., is looking to change that trend with the launch of a line extension, Vita Coco Kids. The brand tapped Moxie TM Inc., (www.moxieTM.com) the New York-based brand design and development firm, who saw this as an opportunity to bring a completely different energy and style into the category.
Moxie TM collaborated with Vita Coco’s marketing team on the holistic brand strategy and to address every consumer touch point from branding and packaging to online for the launch of three flavors: Apple Island, Paradise Punch and Very Cherry Beach.