Eight O'Clock® Coffee reveals fresh new look, contemporary varieties
Eight O'Clock® Coffee, America's original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O'Clock Coffee will be taking to the coffee aisle with a fresh new look this season.
America's #1 whole bean brand is kicking off this occasion with four new ground coffee varieties, including African Plains, Caramel Macchiato, Dark Chocolate Cherry (seasonal), and Cinnamon Bun (seasonal), all proudly made with carefully selected, high quality, 100% Arabica beans. Additionally, a new whole bean 100% Arabica variety, Central Highlands, is sourced from the mountains of Central America and Rainforest Alliance Certified, offering consumers a new twist on the Eight O'Clock Coffee they've grown to love and appreciate. The new varieties and sleek, bold red bags that pay homage to the brand's vintage packaging are available at limited stores now and will be rolling out nationwide over the next two months.