After eight years of producing wines under different labels, Oregon-based winery, Union Wine Company, unveiled a more unified branding that represents their mission: to make quality everyday wine with Oregon character, and the least amount of pomp and fuss.
“The new look reflects a move to appeal to a younger audience that is as concerned with how a brand represents them (as it was to their predecessors) but in a more casual yet design-sophisticated way,” says Michael Etter, who leads Union Wine Co.’s brand development and creative direction.