Molson Canadian recognized an opportunity to enter the cider category with a differentiated product and approach that leveraged its strength as a beer brand.

Spring Design Partners’ (www.springdesignpartners.com) design solution visually communicates the intersection of masculinity and bold flavor at the heart of Molson Canadian Cider. Molson Canadian beer equities reinforce the masculine personality, while bold type, deep, rich colors, and textured illustrations come together in a simple, clean layout that conveys confidence and cues flavor.