Company pioneers new territory with rebranded energy water
Revamped HYDRIVE Energy Water to hit shelves nationwide
Big Red Inc., makers of America’s original and #1 selling red soda, Big Red, is proud to announce the rollout of the rebranded HYDRIVE Energy Water. With only 30 calories per bottle, HYDRIVE Energy Water offers the boost of an energy drink with the refreshing and light taste of enhanced water.
“Armed with the Big Red marketing muscle and national distribution channels, we’re looking for HYDRIVE Energy Water to make a splash in a big way,” says Big Red senior vice president of marketing Thomas Oh. “It fills a definite void in the market for the health-conscious consumer looking for a caffeine boost without the chemical aftertaste and energy crash. HYDRIVE Energy Water is an energy kick with a light, refreshing taste and only 30 calories – it’s the best of both worlds.”