Bluemarlin puts pure imagination into WONKA’s new chocolate offering
Global brand and design consultancy bluemarlin (www.bluemarlinbd.com) has created strategic brand positioning and packaging for a new range of WONKA chocolate blocks, designed for family sharing.
The Nestlé brand’s initial offering launched in August this year and includes four variants: Triple Chocolate Whipple, Nutty Crunchilicious, Chocolate Tales and Caramel Hat Trick. Bluemarlin’s Sydney studio was involved in a series of creative exploration workshops to uncover the unique areas for WONKA to develop. The goal was to capture the anticipation and excitement that people associate with the brand, and bring it alive via packaging.