Crown designs limited-edition cans for Sockeye Brewing to support local hospitals in Idaho.
During Breast Cancer Awareness Month each October, organizations across the country work together to raise awareness about a disease that affects millions of women around the world. In 2013, Idaho-based Sockeye Brewing has partnered with CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (Crown, crowncork.com), to launch its flagship Dagger Falls IPA brand in limited-edition pink cans.
Available in local stores beginning in early October, the 12-ounce cans feature laser-etched tabs that depict the brewers’ logo–the Sockeye salmon–and display the ‘Cans for Care’ seal to inform consumers at the point of purchase that a percentage of proceeds from the sale will be donated to a charitable cause. Recipients of the donations include two Idaho organizations: the Mountain State Tumor Institute of St. Luke’s Hospital and St. Alfonso’s Cancer Care.