Novelis builds sustainable enterprise through disruptive innovation
Third annual sustainability report demonstrates significant progress
Novelis Inc. (novelis.com), a leader in aluminum rolling and recycling, announces progress in its commitment toward reducing its carbon footprint and delivering on key measures of sustainable business performance. Among the milestones detailed in “Sustainability Through Disruptive Innovation,” the company’s third annual sustainability report, is an increase in the recycled content of its products from 33% to 43% in the first two years since announcing its ambitious target to achieve 80% recycled content by 2020. Novelis also became the world’s largest recycler of aluminum this year as it continues to expand its recycling capacity around the world.
“Our intent when we established our sustainability targets two years ago was to transcend the incremental approach by radically transforming our company – and, in the process, lead the way in our industry,” says Phil Martens, Novelis president and chief executive officer. “This approach is driving changes in the way we source inputs, structure our supply chain, make capital investments, develop our products and engage with our customers. We are still in the early stages of our sustainability journey, with many hurdles yet to overcome, but our efforts are already beginning to bear fruit. I am more firmly convinced than ever that our commitment to sustainability will be the key value driver for our company going forward.”