Ergonomic packages contain consumer friendly, easy to pour product
Domino® Sugar and C&H® Sugar will soon be available in a new, attractive and easy-to-use Flip-Top dispenser, featuring Quick Dissolve Sugar and Pourable Brown Sugar. Domino Foods, Inc., a leader in the sugar category, has previously been credited with introducing the Domino Sugar four- pound canister into the marketplace. By mid-November, the new Flip-Top package redesign, which is aesthetically appealing as well as ergonomically designed to fit easily into a consumer’s hand, will be launching in retailers around the country.
Initially, the design objective of the project was to leverage core brand equity and to improve the consumer’s usage experience through a package redesign. It was discovered during research that there was an opportunity for a package specifically designed for tabletop usage that would eliminate the need to refill a sugar bowl from a larger package. Once it was determined that the package needed to fit comfortably in the hand, sit on the table, and easily dispense and pour, the new form began to take shape. The willowy canister embraces the original product proposition for a custom-designed structural form that is easy-to-use, highly functional and elegantly styled to fit in with any kitchen décor.