PrimaPak from Clear Lam debuts as holiday pretzel pack
Just in time for the holidays, a new package innovation featuring the revolutionary PrimaPak™ packaging system from Clear Lam Packaging, Inc. (clearlam.com) is launching at a regional East Coast retailer. Developed for John B. Sanfilippo & Son’s Flavor Tree brand, the Limited Edition Premium Dark Chocolate Pretzels will be sold throughout the holidays. The patented and patent pending PrimaPak™ technology is designed to replace heavy rigid packaging and improve shelf appeal. It achieves up to 70% weight savings compared to plastic jars, reduces warehousing demands and truck shipments while improving costs and enhancing sustainability initiatives throughout the supply chain.
“We’re delighted to see the new PrimaPak™ application on retail shelves and excited about the opportunity to showcase the package’s vertical strength and stackability,” says James Sanfilippo, CEO of Clear Lam. “The customized design for Flavor Tree pretzels creates a gift wrapped presentation perfect for the holidays. The package is made from a single roll of film on a PrimaPak™ bagging machine and it’s really easy for consumers to use and then throw away.”