Digital commerce remains a largely untapped opportunity for consumer packaged goods companies
Only 43% of Surveyed CPG executives think their company has a clear, well-understood strategy
Consumer packaged goods (CPG) companies are underestimating the e-commerce channel’s growth potential and consequently may be missing out on a substantial market opportunity, according to the first of a two part Deloitte (deloitte.com) study, “Digital Commerce in the Supermarket Aisle.”