Everyone knows that the protein trend has gone beyond the tipping point, but there are many other growth opportunities powering the food and health market, according to 12 Key Trends 2014, the annual industry forecast authored by Julian Mellentin and published by New Nutrition Business.

“Dairy as a naturally functional whole food, slow energy, weight wellness, healthy snacking and ‘permission to indulge’ all present a wealth of possibilities for food and beverage companies,” says Mellentin.