FIT exhibition communicates powerful brand identity through an everyday item
Fashion Institute of Technology's exhibit is on view December 18, 2013–January 30, 2014
Every time you reach for that carton of milk or juice, you’re making a brand choice. While you may not be putting a great deal of conscious thought into that choice, the students in FIT’s Packaging Design program are very aware of the decisions that consumers make and how a product’s packaging design influences those choices. In a new exhibition, Project Carton, students are bringing new perspectives to the design of gable-top containers—the coated cardboard cartons we most commonly see in dairy cases. Project Carton is on display from December 18 through January 30 in the streetfront gallery of the Fred P. Pomerantz Art and Design Center at FIT.