New market study profiles regional beer label trends and choices
Change is a constant in the global beer market today, as a result of mergers and acquisitions, the rise of micro-breweries, legislation, and new trends in beer packaging and labeling. The third edition of AWA Alexander Watson Associates’ (awa-bv.com) established Global Beer Label Market Study 2013is newly published, bringing in-depth insights into the global market’s preferences by region, in terms of the technologies used for product identification and decoration on beer packaging.
AWA estimate that, in the medium term, global beer production will grow in value terms at an annualized rate of 2.4% -- so this is a market which is of considerable interest to suppliers of labels using all the available technologies.