Your company is part of a larger system, one that changes constantly. To be a leader, you must know how to separate flash-in-the-pan fads from valuable consumer research in order to make informed choices, identify opportunities and avoid pitfalls. By taking advantage of the coming technological trends in the packaging industry—and understanding the growing importance of eco-friendly substrates, such as paperboard—you will be well positioned to sustain and even grow your business, especially in tough economic times.
As the public becomes increasingly aware of the detrimental effects of various substrates on human health and the environment, eco-conscious consumers are demanding that hard-to-recycle packages be replaced with renewable, recyclable substrates such as paperboard. Moreover, pressure continues to grow on municipalities and manufacturers to eliminate non-sustainable packaging materials from the waste stream (i.e., packaging made from a depleting resource, such as petroleum) and decrease non-biodegradable litter. So over the coming years, more structural designers will be utilizing recyclable paperboard in their package designs.