100% Cork launches campaign to help wineries gain market share with the use of cork
Selected wineries that use cork to be provided with range of powerful marketing tools to promote their brands
100% Cork (100percentcork.org), the movement to educate wine drinkers and wine makers about the social, technical and environmental benefits of natural cork, is launching a new campaign to show all wineries how they can increase their revenues and market share by sealing their bottles with natural cork.
The campaign, which will be unveiled at this month's Unified Wine and Grape Symposium in Sacramento, will offer powerful marketing tools to wineries that prefer cork to help them promote their brands. The tools include access to the campaign's social media sites, including 100% Cork Facebook page with more than 60,000 followers, marketing collaterals and news media placements.