Research links private label collaboration to increased productivity, cost savings and consumer loyalty
Survey explores supply chain collaboration challenges and US stakeholders’ areas of improvement for 2014
Trace One (traceone.com), a global leader in private label product lifecycle management (PLM) solutions for retailers, manufacturers and suppliers, announces the results of its “Private Label Product Lifecycle Management Collaboration”survey.The research finds that a majority of top, private label supply chain stakeholders in the United States attribute their productivity and cost efficiency to their ability to effectively share information with a global network of PLM collaborators.
Trace One conducted the proprietary research in November of 2013 by surveying private label executives from an array of industries and including manyFortune 500 brands. The“Private Label Product Lifecycle Management Collaboration”survey asked private label decision makers how effectively they collaborate with supply chain partners and what online or offline tools they use to communicate and share information. It also explored how collaboration impacts their businesses, and what they view as major collaboration challenges and areas of improvement in the year ahead. Overall, the respondents stated that collaboration has a direct and positive impact on cost savings, organization-wide productivity, and customer loyalty.