MWV Packaging Matters research reveals global differences in role of packaging
Second annual study explores how packaging impacts shopping behavior, influences product satisfaction and motivates consumers around the world
MeadWestvaco Corporation (mwv.com), a global leader in packaging and packaging solutions, launched Packaging Matters, the company’s second annual study of the role packaging plays in consumer purchasing behavior, brand loyalty and overall product satisfaction. This year, the research has expanded to 10 markets, including Brazil, China, Germany, India, Japan, Russia, South Africa, Turkey, the United Kingdom and the United States, to provide a broader perspective on the role of packaging around the world.
Packaging impacts shopping behavior, in-store and online