The Double Cola Company packages tea and coconut water to broaden their beverage reach
The Double Cola Company is launching natural products Coconut Water and ZILI Tea. Double Cola’s business development team will kick-start the products through abundant sampling and vibrant marketing at the leading trade show for natural and organic products. Both MINOKU Coconut Water and ZILI Tea are two of three new age lines introduced by Double Cola within the last year.
After several years of research and development, Double Cola decided in 2013 to take the plunge in introducing three new-age product lines, lines that are outside the company’s historical soft drink market. The first to enter the market was QUAD Energy, a line of high-quality, low cost energy drinks that hit store shelves in fall 2013. Now, it’s time for Coconut Water and ZILI Tea. Coconut Water is 100% all natural coconut water made from ethically-sourced, fresh, young coconuts in Thailand. ZILI Tea is a line of naturally flavored, functional teas infused with 25% of consumers’ daily recommended intake of B vitamins. It made sense for Double Cola to launch the two natural brands together because both were developed to be naturally flavored, functional, high-quality options for new-age buyers.